Symantec was seeking a new and unique way to introduce their restructured product offerings. We were tasked with creating a new name and a video to reveal the strategy for the security and storage bundle for the enterprise B2B landscape.
Initial storyboarding was roughly started, but working with creative directors we made it work. We created original graphics and illustrations to visualize the complex world of Symantec’s product offerings. Animations are subtle to visualize fully all that Symantec does.
The project never saw light of day, as Symantec never stopped restructuring their product offerings.
Nevertheless, I had a lot of fun creating this video with my directors. I had not done a video this extensive and animation-heavy video, and in a short period of time. It was satisfying to be able to learn new tools and new animation styles and methods.
Tools used: Adobe After Effects, Illustrator, Photoshop
Agency: Godfrey Q and Partners
Creative Directors: Paul Hicks (ECD), Elena Coco, Andy Mera
Lead Designer and Animator: Megumi Kiyama
Music: Asche and Spencer
Account Managers: Thomas Ellingson
Production Director: Erik Welch