We had developed an advertising campaign for Splunk, a data analytics company who allows customers to find insights in their data. The campaign slogan was "Just Ask" and it featured images of the back of heads of typical customers Splunk is trying to reach. I think one of our account director was one of the heads we photographed. It was a unique solution and we had a ton of fun expanding on the idea.
To support the campaign we created its own experience page to lead potential customers to one of the hundreds of relevant case studies Splunk had accumulated. Nothing like case studies and testimonials.
We utilized the back-of-the-head images, the new rebranded images and color palettes we created with them, along with their amazing case studies, we collaborated with their developer team to create an experience that was unique from a typical campaign standpoint, and also from a lead generation standpoint. Full of colors and categorized segments based on different customers, the landing page became a beacon and a unique experience for those visiting the page.